It includes hoodies, sweatpants, fleece jackets, down jackets, with shoes and accessories.

Strand Group CEO Felicity McGahan said her team recognised a need to evolve the business.

Rebel's Ell&Voo brand manager Thain Taylor discusses the private label's evolution across conception, production and sustainability.

The store also includes an interactive experience in collaboration with Nike.

The new retailers include Guess, Aje and Boss.

Champion brand manager AU NZ Rory O’Halloran said supporting emerging and established creatives is a key mission for the brand.

Spotlight regional manager Matt Brown said the store will also see the return of its existing team.

The launch is only weeks after a grand opening in Sydney's west.

“It feels to be the perfect balance of sustainable development, youth culture and indigenous storytelling," Afends creative director George Barnes said.

One pair of Nike sneakers sold for $4,700 in 2022.

The merger is set to create a “single, strong and unified voice” for the retail industry.

“Whether you're a digital first business or a bricks and mortar first business, you need both,” executive chairman Richard Facioni says.

The eighth consecutive interest rate rise comes ahead of the festive shopping season.

Clothing and footwear is among the top spending categories,

The new 270 square metre store offers the brand's core ranges.

“This is a real job and a real economy now.”