Strand’s new luggage label Nere is set to open its first Australian bricks-and-mortar store at Melbourne Central.
Nere first launched in Strand stores across Australia and New Zealand in July 2022. The brand is now expanding across multiple markets as a stand-alone venture, including the United Kingdom and United States.
Nere will join eight fashion brands opening stores at Melbourne Central in the lead up to Christmas.
Superdry, Stylerunner, Nude Lucy, Supre, LSKD, And Now This and Paper Kites will also open locations at the CBD shopping destination.
Melbourne Central centre manager Denis Ryan said the openings come as the centre records its busiest month of foot traffic since the pandemic.
“We’re very excited to be able to offer our customers Australian retail firsts like Jamba, Nere and Monopoly,” Ryan said. “Our diverse range of retail, dining, and entertainment offerings sets us apart from other CBD retail precincts, and we will continue to seek new and exciting retail opportunities to provide an unmatched experience for our customers.”
Melbourne Central attracts around 56 million visitors every year and over 300 stores.