Subscription essentials service Manrags has saved over 30,000 kilograms of textile waste from being dumped into Australian landfills.
Launching its sock recycling program in 2019 - which saw 50,000 socks saved from landfill in 18 days - the business has since introduced a new program to enable consumers to recycle other garments, founder Michael Elias said.
"After the success of our sock recycling program, we launched the world’s first digital direct-to-consumer textile recycling initiative — allowing Australians to have 10kg of clothing, linen and shoes collected from their front door to be reused, repurposed and recycled.
"Over 30,000kgs of textiles have been saved from landfills and over 120,000kgs of greenhouse gases from polluting our atmosphere thanks to our ‘Digital Clothing Recycling Collection Offering’ – and that’s just the beginning," he said.
Manrags' recycling programs were created in response to the alarming statistics that Australians send 80% of their wardrobes to landfills annually, alongside half a billion kilograms of textiles, 95% of which could've been reused or recycled.
Making it the business' mission to do something about these statistics, every single kilogram of clothing sent to Manrags prevents approximately three to four kilos of greenhouse gasses polluting the air, as well as diverting the garment away from landfill.
And the sustainability message seems to be getting through, with the business now reaching an organic audience of over one million across Facebook and Instagram Elias said.
"The response has been overwhelming.
"Our digital community has grown by tens of thousands and we’ve found that people become genuinely active and engaged advocates for our newfound purpose.
"When it comes to matters of sustainability, we’ve learnt that people ARE prepared to invest their time, energy and money to create a better future for our planet and its inhabitants," he said.
Based on the current trajectory and more recycling initiatives in the pipeline, Manrags estimates that it will save 100,000 kilos of textiles from ending up in landfill by the end of this financial year.