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Antler recorded a 43% increase in international sales for the months of November and December 2023 compared to the previous year, backed by a global rebrand. 

Antler luggage is owned by ATR Holdings, an associated company of Strand in Australia.

Antler’s peak period growth compliments a double-digit growth trajectory over the last two years, ending FY22/FY23 up 427% to £27 million (AU$52.2 million). 

The brand now expects its FY23 to FY24 forecast to hit close to £40 million (AU$77.37 million) with growth of 41% year on year.

It follows a global rebranding by Antler in May 2023, including aesthetics, new logo, alongside partnerships with Soho House and British Fashion Council.

It also comes following the introduction of Strand’s Nere brand into Antler’s United Kingdom market last year.

May 2023 also saw Antler’s first expansion into the US, where demand has steadily grown throughout the year and captured 10% of global ecommerce sales over Christmas.

Antler managing director Kirsty Glenne said the brand is poised to accelerate further growth this year. 

“It’s exciting to see our rebrand strategy coming to life and proving successful with our customers,” Glenne said. “Phase two of our rebrand is the launch of our new collection in April 24, a new retail concept and the continuation of our US growth strategy.”

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