Superdry celebrated the opening of its store at The Glen with a new age of social media royals: Tik Tokers.
To celebrate the launch of its 21st store within Australia, Superdry brought out national Tik Tok icons Caleb Finn (3 million) and Rory Eliza (1 million) and Ricky Chainz (3.3 million).
They were brought to The Glen for a nation first, meet and greet opportunity on August 1.
Superdry opened its site on the ground level, near H&M as part of the $490 million dollar redevelopment of The Glen shopping centre.
The brand has confirmed in-centre celebrations planned to entertain Melbournians all weekend long.
Over 300 fans queued for hours for a chance to meet and greet Tik Tokers at the Superdry store yesterday.
Tik Tok recently overtook Facebook, Instagram and Facebook Messenger as the highest downloaded social app in the world, totalling over one billion users worldwide.