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WHAT CAN FASHION RETAILERS DO TO MAXIMISE THE APPEAL OF THEIR STORE WINDOWS AND WHAT IS THE BEST WAY TO STRUCTURE A CLIENT DATABASE? THE DOCTOR RESPONDS.

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With more than 30 outlets across Australia, youth and streetwear retailer General Pants Company appears to have achieved the retail equivalent of having one's cake and eating it; a thriving chain with an emphatically "indie" image.

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