Daneechi

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INFO BOX
STORE: Daneechi
OWNER: Denise Price
ESTABLISHED: 1987
STORE TYPE: Swimwear
NUMBER OF STORES: 30 Rokeby Road, Subiaco, WA
LABELS: Daneechi, Seafolly, Sunseeker, Baku, Tigerlilly, Jets, Jantzen, Kookai, Moontide, Wahine, Voodoo Dolls and Zimmermann.


Judges opted to single out Subiaco-based women's swimwear store Daneechi for the effort owner Denise Price has put in to continually evolve the store's offering.
Since being named a finalist in the 2004 TNT Ragtrader Retailer of the Year Awards, Price has worked hard to improve the level of service offered to customers; incorporating a revamped store fit out, employing new visual merchandising techniques and expanding the range of imported labels.
The changes started around August when Price renovated the store, moving Daneechi's manufacturing arm from behind the retail store into new premises. This opened up

Having attended the Miami Swim Show in July and Lyon in September, Price