In 2014, Elk saw something horrifying. And the brand has never looked back.

"This has been very exciting and obviously brings with it growth in margin."

“We had 24,000 downloads” with one campaign.

"I would say that as a brand we continually evolve and innovate."

"By July 2020, Kmart wants to source 100% of its cotton more sustainably."

"Particularly at the moment, there's a big spotlight on sustainability."

"One of the greatest challenges in the AUNZ retail industry is that retail isn’t seen as a career."

It is now one of the most female-dominated boardrooms in Australia.

"Once we find a reasonable long-term solution, we will expand the program nationally."

"In the USA, it is now standard in the industry to have a comprehensive sustainability program."

"As an industry, we all need to recognise there is still a lot of work to do."

"Our customers consistently rate their interactions with our team at customer satisfaction scores of over 90%."

"Each year we host one of a kind events for our clients."

"We are doing everything we can to avoid 'lazy retailing'."

"The campaign reached over 12 million people in the first week."