The winning label design of Ginger & Smart's collaboration with wine brand Crafters Union has been revealed. 

Announced in April, the collaboration began with a consumer vote on which of Ginger & Smart's three label designs would be used on the bottle and can.

The amplified floral abstract 'Future Nature' design proved to be most popular with consumers and will be featured on the bottles and cans when they're released in October. 

Alongside the wine, the collaboration also features a scarf valued at $129 which consumers can receive when they purchase during a promotional period. 

Crafters Union marketing manager Samantha Benney said that the release comes in perfect timing ahead of Christmas and summer. 


"We are delighted to introduce the limited-edition Crafters Union x Ginger & Smart Sauvignon Blanc in time for consumers to enjoy this summer.

"We know wine and design enthusiasts alike will love the new label, it’s as elegant as it is vibrant.

"The colourful and convenient cans are ideal to take along to a summer picnic or barbecue while the bottle is the perfect plus one for a dinner party or a present – it’s beautifully wrapped and ready to gift," she said. 

Ginger & Smart co-founders Alexandra and Genevieve Smart said that they created the design based on shared values between both companies. 

"Elegance, intensity and a sense of playfulness are some of Crafters Union Wine elements we drew inspiration from and relate to our brand as well.

"We embraced these ideals in the limited-edition label design, combining bold shapes with vibrant colours for a chic, contemporary design." 

The Crafters Union x Ginger & Smart Sauvignon Blanc bottles will be available in BWS stores from October 23 while the cans will hit shelves at the end of the year. 

The bottle will retail for $20 while the cans will retail for $8 each. 

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