Ginger & Smart has collaborated with wine brand Crafters Union to launch a limited-edition Crafters Union x Ginger & Smart sauvignon blanc label.
A design by Ginger & Smart will be featured across the bottles and cans of Crafters Union sauvignon blanc from New Zealand’s Marlborough wine region.
Crafters Union marketing manager Samantha Benney said working the Australian fashion label was a strategic partnership.
“As one of the most established fashion labels in Australia, they continue to lead with unique and captivating designs, making them the perfect strategic partner for Crafters Union.
"There is undoubtedly a lot of synergy between both brands and we look forward to seeing their creation come to life on our Sauvignon Blanc bottles and cans.”
Ginger & Smart co-founders Alexandra & Genevieve Smart said that Crafters Union shared the same approach towards innovation and creativity as their label.
Crafters Union will be producing three label designs and asking Australian consumers to vote for their favourite as part of the collaboration's launch.
The design voted most popular will hit shelves in October.
Consumers who vote will also be entered into a prize draw to win a collection of designer wines from Crafters Union and a Ginger & Smart wardrobe to the value of $1,500.
The competition will run from 16-30 April 2019.
The wine will be available in BWS stores nationally from October 2019.
The 750ml bottle will be priced at $20.00 and the can at $8.00.