Catch has revealed its new chief marketing and commercial officer, following Ryan Gracie's departure from the brand in May.
Jason Bagg will take on the leadership of the marketing team, expanding his current role of commercial director at the eTailer, which he took on in early 2020.
He will lead the marketing team while continuing to look after customer strategy and loyalty programs.
His new role, chief marketing and commercial officer, is newly created and reflects Catch's values of working cross-functionally to leverage best-practice policies.
"The new appointment will allow Catch to form an end-to-end view of the customer journey, with teams working together to further strengthen Catch’s customer focus, and provide the best experience possible for Catch customers," Catch said in a statement.
Bagg's appointment comes as Catch doubles down on its brand building marketing strategy, which began with the 'Everyday Aussies' campaign last year.
So aligned is Bagg's appointment and Catch's strategy, Bagg's appointment coincided with the launch of a new set of 'Everyday Aussies' TV ads.
"I joined Catch in early 2020, and it’s been a fantastic experience to see the brand grow and develop over the past year and a half," Bagg said of his promotion.
"I’m looking forward to doubling down on our commitment to our customers, investing in Catch’s brand and leveraging data and analytics to create a world-class online shopping experience for all Australians," he said.
Bagg brings investment and strategic advisory experience to his role, having previously served at Macquarie Bank and Uber Australia.