Online home and lifestyle marketplace MyDeal has appointed Ryan Gracie as its new CMO.
Gracie joins MyDeal after serving five years at fellow eTailer Catch, where he led key marketing campaigns including the creation of its biggest campaign to date, 'Checkout Catch/Everyday Aussies.'
Gracie brings a total of 20 years of marketing experience to MyDeal which includes roles at Australian toy business Funtastic and JB Hi-Fi.
He is highly regarded in the retail industry, having been recognised multiple times in Ragtrader's annual Marketing 15 and Tech 20 lists.
Speaking on his appointment, Gracie said he will elevate four key metrics to help grow the business.
"I’m eager to join such a high calibre team at a pivotal moment in MyDeal’s growth journey.
"Underpinned by a formidable proprietary platform, I see tremendous opportunity to significantly grow the company in the near term through an enhanced customer value proposition, sophisticated marketing, merchandising and sustained brand growth," he said.
Gracie joins the business as it experiences significant growth, having just launched iOS and Android apps to better service its 883,397 active customers (up 157% year on year (yoy)).
In its third quarter trading update, MyDeal reported that Q3 FY21 gross sales increased 104.5% yoy to $44.7 million, while year-to-date sales were up 177.4% to $171.4 million.
MyDeal CEO Sean Senvirtne added that Gracie will support the business' continued growth.
"Ryan is a strategic addition to MyDeal’s leadership team as we prepare for the next stage of growth and harness the capability we have built into our proprietary platform.
"MyDeal has had a solid start to 2021 reporting strong results across all key metrics.
"We are pleased to advise this growth has continued in the months of April and May, with gross sales up on the prior corresponding period, despite last year’s figures being assisted by COVID-19 lockdowns.
"With the local online home and lifestyle market now worth more than $6 billion annually, MyDeal is even better positioned to increase our market share and deliver on our vision of being Australia’s leading online marketplace for home and lifestyle products.
"[Ryan] will play a key role in growing our business by ensuring even more Australians are shopping for home and lifestyle products at the lowest prices through MyDeal," he said.
Gracie began his employment at MyDeal today, May 24 2021.