Australian model and influencer Brooke Hogan is the latest Aussie influencer to get into the fashion game, launching a new swimwear label Le Món.
She joins other influencers such as Tammy Hembrow who have launched fashion labels amid a successful social media career.
Hogan's environmentally-conscious label is designed and manufactured in Australia and aims to empower and inspire women through stylish and comfortable swimwear.
With a focus on being eco-friendly, the label creates its pieces using Econyl, which turns waste from landfills and oceans into regenerated nylon.
Care labels, swing tags and smaller details in the range are made from recycled materials or are biodegradable, while the brand's trims and hardware have been made from plant-based or natural materials.
Meanwhile, other elements of the order process are made from natural, recycled, deadstock, organic certified or compostable materials.
Speaking on her inspiration behind Le Món, Hogan said she wanted the brand to emulate a feeling she felt while in the Isle of Capri.
"I was so inspired by the feeling of contentment and confidence I felt while I was there.
"I loved the way I was truly enjoying the moment and celebrating life's beauty in all its forms.
"I wanted to bring that feeling to my every day and wanted other women to feel that same healthy, confident zest for life when
wearing Le Món.
"It's more than a name or a place; the meaning of Le Món stems from a feeling," she said.
Le Món will launch tomorrow, October 14, with five key styles in neutral colours.
The pieces will be priced between $115 and $295.