Tammy Hembrow's athleisure label Saski Collection is reaping the rewards from booming social media app TikTok.
As social distancing measures continue across the globe, TikTok use is increasing, with the platform becoming the most downloaded app in Australia with more than two million Aussies signing up since quarantine lockdowns began.
And for Saski Collection, the marketing opportunities are abundant.
TikTok's sixth most followed person on the platform worldwide Addison Rae Easterling - who has 35.7 million followers - and her mum (5.3 million followers) have been spotted wearing the Saski Unisex collection in an 18 second dance clip.
Other major TikTok creators that have worn the label include Daisy Keech (4.7 million), Abby Rao (1.3 million) and Mariah Amato (1.3 million).
Saski GM Isabella Laws said that increasing the use and visibility of the brand on TikTok was one of the business' goals in 2020.
"TikTok has more than 800 million active users in more than 141 countries around the world, and now with the enforced isolation courtesy of Covid-19 there will be more people on it more often, so it is a marketing tool that cannot be ignored.
"One of our main goals this year was to make an impact on TikTok as it opens up a whole new market for us with both influencers and younger audiences.
"It works hand in hand with astute influencer seeding as people have to wear clothes in their video and in today’s climate, it makes sense to wear activewear.
"This is our first unisex range and we’ve never worked with the boys before for Saski, so it’s been refreshing to see the amount of positive feedback we’ve had, from males too," she said.