"Being part of a family-owned business, I started my career very early!"

“In our transition to a circular economy we will continue to incorporate more recycled materials into our product."

These are her plans for the brand.

"There is a hunger for Indigenous fashion."

"In our first two weeks we had a 19% sell through, with very little marketing behind it."

The eTailer's head of digital talks AI, iOS updates and platform migrations.

This is how the brand is elevating and driving its product forward.

"Seeing the emergence of creativity through the background of COVID is something I'm enjoying."

"We are witnessing a renewed movement to natural fibres, Australian made and a preference to more sustainable style."

"We are moving away from trends and are focusing more on longevity and wearability."

"With international travel not possible, we saw David Jones customers gravitate towards luxury investment pieces."

"Over the course of the past year our customers' shopping and dressing habits have changed dramatically."

This what the high-profile marketer is set to focus on in the immediate term.

The luxury retailer has been in business for 17 years.

The stylist and shoe designer delves into what makes this year's Melbourne Fashion Festival so exciting.

This is how the label is progressing in 2021.