This move will cement its presence in Sydney.

Elka Collective is set to grow its local reach.

The company has started to explore the sale of assets.

700 mushrooms played a vital role.

And social media is driving it.

The brand's return policy has come under scrutiny.

The purchase has been backed by a Hong Kong-based private equity firm.

This designer will debut her first collection at New York Fashion Week.

The new addition will support the brand's overall transformation in Sydney.

An increased footprint of 160 stores will play a role.

The brand also poached a member of Burberry.

The brand continues to capitalise on its cult following.

The retailer is looking to cement its place in the market.

It also announced plans to develop all product locally.

It underpaid staff a total of $371,876 in wages and superannuation between 2010 and 2016.

He moved to Australia after working at luxury group Burberry for 15 years.