Melbourne based label Elka Collective has announced it will now be stocked by Australia department store David Jones from July 31.
The partnership will launch with the brand’s spring 2017 range which includes minimal elongated layered silhouettes in a palette of stark monochromes, paired back with desert dusk neutrals or soft blush and olives.
The collection will be available at David Jones' Elizabeth Street store in Sydney only and online through the David Jones site.
Elka Collective marketing manager Sarah Ryan said the brand was attracted to the deal due to the opportunity of appearing alongside other globally recognised brands.
“We’re thrilled to be launching Elka Collective with David Jones, their stable of Australian and international labels is the perfect fit for our brand and will be a launch pad for our growth plans moving forward.
"It was only natural for us to want to be represented alongside such a calibre of brands in such a coveted setting.”