The decision follows the brand's latest store refurbishment.

We're talking everything from product design to customer engagement.

"It appeals to not only Sydneysiders and domestic visitors, but also to international tourists."

Improvements in ranging are starting to deliver for the fashion retailer.

Falling consumer confidence and lower footfall are to blame.

“From the moment we started talking, I was captured by his vision."

A further 1.2 million square metres of retail space is being sought out by globals.

“It’s a country that I believe can become important for our brand."

It may have taken 10 years, but the stakes are set to get even higher on August 4.

The first retail store was opened in Melbourne’s Hardware Lane in 1987.

Each item will be individually numbered, with leathers and silks on offer.

"The digital realm is moving towards personalisation and loyalty is just another aspect of this."

It is the latest disaster to hit the country's lucrative but low-cost garment industry.

"Australians are much more assertive and less predictable than ever before."

The purchaser holds licenses for Calvin Klein and Tommy Hilfiger.

"As we enter a post-Uber age, it isn’t just a 'back end' issue anymore, but a front-and-centre priority."