No, it's not Sydney or Melbourne.

The brand has resurfaced from administration with a powerful new partner.

The announcement has been steeped in "urgency."

The etailer recorded an average conversion rate of 2.53%.

It uses a technique called 'predicative fashion' to tap into the market.

The brand is now looking to target a whole new demographic.

It was the only Australian label asked to take part.

And has recorded a 60% increase in transactions.

The overall industry grew 1% as a result.

And he brings more than 25 years experience in retail.

"We are focused on exceeding these expectations."

The brand is preparing to drive further growth locally.

"Shareholders must urgently unite to save the company."

Creating a new market leader in the industry.

Rents of $3000 a week forced it to relocate.

"A significant circuit-breaker is needed for the company to have any sustainable future."