PLBY Group, which purchased the brand for $333 million, now wants to pursue a “capital-light” business .

“Our farmers have virtually sold out of the 2023 crop to merchants," Cotton Australia CEO Adam Kay said.

In August, private equity firm Advent International secured a major stake in the Australian luxury brand.

The outdoor apparel brand is scaling following double-digit sales growth in Australia.

Some unions are calling for stores to cease trading entirely.

One state has even recorded a 4.8% surge in spending, according to the Australian Bureau of Statistics.

“I was very enthusiastic to work with H&M," Rabanne creative director Julian Dossena said.

Overall retail spending will lift by just $74,000.

It's the second standalone brand Strand has launched since last year.

Australian fashion house Albus Lumen has already pledged support for the campaign.

It comes as the brand aims to attract a younger audience.

"The handcrafting journey isn’t necessarily a linear process."

Confidence around current finances is at a five-month high, according to analysts.

"There has never been a time in Australian agriculture where there has been as much change in a rapid time frame."

RBA governor Michele Bullock warned some further tightening of monetary policy may be required.

The activity is set up to occur across all Accent Group stores after key sale periods.