Zorali's crowdfunding campaign is off to a roaring start, reaching 91% of its minimum target in just three hours after opening.
The Australian outdoor brand hit $274,000 of its minimum $300,000 target in three hours thanks to 204 investors who opened their wallets on opening day (March 16).
Today (March 18), the brand has got 440 investors on board who have raised a total of $597,637.26.
The capital raising campaign has 13 days left and aims to reach a maximum of $1.2 million.
The brand plans to use the funds to expand its product range, reach new markets and capitalise on its increasing demand.
Zorali co-founder Cam Greenwood said the pandemic drove a greater appreciation for the outdoors, fuelling the brand's success.
"If these two years have taught us anything, it’s that the call of the great outdoors is ringing louder, stronger and more persistently than ever before," he said.
Zorali offers customers a range of outdoor apparel, footwear and accessories, as well as camping gear and dog accessories.