Zimmermann has added itself to the list of luxury designers casualising their collections, with the introduction of denim to its ready-to-wear offering for the first time.
Similar to the likes of Ginger & Smart and Hugo Boss, Zimmermann has debuted the pieces as consumers shift to a more casualised wardrobe.
Debuting the pieces in its fall 21 collection, Zimmermann's denim garments feature body-hugging waisted styles, flared hems and panelling.
Each piece also includes an embroidered ‘Z’ topstitched to the back pocket of the Italian denim.
Denim jackets including a bomber and a denim and corduroy trench coat round out the denim pieces in the collection.
The denim garments join other pieces in the collection, which was inspired by the 70s and 80s TV show Countdown, creative director Nicky Zimmermann said.
"This season I started with the memory of a music television show in Australia - Countdown.
"Growing up in the suburbs, between 6pm and 7pm each Sunday night, it was this exciting and inspirational escape for me, where music, fashion and a wider world came together.
"There were all these great international bands who were touring Australia, performing alongside established and emerging
local artists, and these hilariously candid interviews with the host, Molly Meldrum.
"I loved the energy and creativity that came together with each show – it was so addictive! It was a really important influence on me growing up as a teenager, which is funny when I think back to it.
"The collection themes came as much from the mood it evoked as much as the eras it traversed," she said.
The fall 21 collection pays homage to Countdown through stylised sketches of cassette and record players, stars and musical pop-art.
The collection features bright colours throughout and is peppered with textures and embellishments.