Fashion giant Zara is set to expand into the US$6.7 billion Australian beauty and personal care products market with the local launch of Zara Beauty.
According to the retailer, its new line - which is comprised of products for lips, eyes, face and nails - is inclusive and will appeal to a wide range of customers, "regardless of skin colour, gender, age or personal style."
Zara said that the line features "high-performance ingredients, clean formulas, refillable packaging and over 130 colours."
Zara Beauty has been developed under creative direction from British makeup artist Diane Kendal, who said that she wanted to make the collection accessible to everyone.
"When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use.
"Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable and accessible to all.
"I am really proud of what we have created: an expansive array of consciously unique formulas for eyes, lips, face, and nails.
"To have this breadth of colour and sense of playfulness, while also being clean and using high-quality ingredients, is something that hasn´t really existed before.
"Through a multiplicity of faces and looks, the collection celebrates what I believe to be most important in our industry: there is no beauty, only beauties," she said.
The launch of the range will see Zara introduce complementary experiential retail experiences online and in-store such as integrated virtual 'try on’ features on the website, as well as dedicated beauty areas in selected stores.
Nine talents feature in the creative for the launch including Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti and Fabien Baron.
The Zara Beauty collection will launch globally online and at Zara Chadstone tomorrow, May 12.