A national womenswear retailer which collapsed owing unsecured trade creditors millions has resurfaced, under new ownership and a fresh design direction.
Barkins' parent company BEM Corporation entered liquidation in February, owing around $1.9 million to secured creditors, $5.9 million to unsecured creditors and $925,000 to staff.
The trading name Barkins and associated properties is now under new ownership, with a new logo, branding and design direction.
The first store has commenced trading at Barkins QV and a launch event will be held at the Melbourne CBD store on June 27.
The launch will include goodie bags, a live DJ, prizes, champagne, a candy buffet and offer consumers a 40 per cent storewide discount on the new winter range.
The new-look store is part of the brand's redesign, featuring crisp white walls offset with matte blacks and brushed chrome and Kris Washusen photography.
The winter collection includes a fast fashion component, a basics range and a corporate capsule with drops scheduled on a fortnightly basis.
Additional Barkins stores will roll out over the next six months.
To read more about the new owners and plans for the Barkins brand, pick up a copy of Ragtrader's August edition.
BARKINS: Fresh new direction.
