Australian retailer Witchery has collaborated with P.E.Nation co-founder Pip Edwards on its latest White Shirt Campaign.
Witchery and Ovarian Cancer Research Foundation (OCRF) have been in partnership for over 20 years, with the White Shirt Campaign being the largest funder of ovarian cancer research in Australia.
It has raised over $15 million since the campaign’s inception in 2008.
Edwards has created an oversized silhouette with gold hardware and zipper detailing.
“I am honoured to join Witchery and the OCRF in the fight to end ovarian cancer. As a passionate supporter of Australian brands, I’ve admired the incredible efforts of Witchery’s White Shirt campaign for many years and I’m excited to bring my creative design to this year’s shirt.
"Having the opportunity to support the women and families affected by the disease and pay a personal tribute to the cause is so important to me. The statistics are frightening, I truly hope this White Shirt can finally help end ovarian cancer and brings reproductive health to the forefront," Edwards said.
Edwards said she looked towards inspirations see saw in music, art, and her social life, and translated that into the white shirt.
"It was really important to me for the design to reflect my own style and what I love to wear, which is why it was created to be worn oversized and includes some of my signature ‘tomboy’ features such as the drop shoulder, but elevated with gold hardware," Edwards said.
"It’s always such an exciting challenge to be tasked with reinventing a classic. I had a lot of fun thinking about how I could add my stamp to a piece of clothing that so many of us have in our wardrobe."
Witchery MD Simon Schofield said the designer's support will contribute in the fight agaisnt ovarian cancer.
“We are delighted to welcome Pip Edwards on board to collaborate on this significant campaign in support of the OCRF.
"Ovarian cancer is the most lethal gynaecological cancer and yet it remains critically underfunded. Our aim is to support the OCRF in funding to find an early detection test which could save the lives of over one million women worldwide over the next 10 years.”
For every White Shirt sold, Witchery will donate 100% of gross proceeds to the OCRF.
The 2023 Witchery White Shirt will be available to shop online via witchery.com.au and in-store throughout Australia and New Zealand from Tuesday 11 April.
Witchery White Shirt Day and World Ovarian Cancer Day on Monday 8 May will mark the conclusion of campaign.