Iconic Australian chain Witchery has again pushed the boundaries on its brand potential.
The brand, owned by the Country Road Group, has launched a new campaign to encourage shoppers to engage more with its social media platforms across the board.
The SS13 Witchery Spring Style competition is live from this week and offers customers a chance to win daily $50 Witchery rewards, plus a $1000 Witchery wardrobe every week by sharing their spring style via the brand's social media network.
Entrants from Australia and New Zealand are to snap a photo wearing product from the latest Witchery collection, or shoot their styled Witchery outfit creatively laid out, then post their image to Instagram with the hash tag #wspringstyle and tag @witcheryfashion.
The entries will be judged on their styling skills and creativity by the brand’s design team and the Witchery Style Collective. The Witchery Style Collective is a set of key influencers in the international fashion blogger landscape who have collaborated with the brand to inspire the Witchery consumer and further champion the brand’s position as a global style authority.
The best entry will be selected daily to win a $50 reward and will have the chance to win a $1000 Witchery wardrobe, which will be awarded to one daily winner at the end of each week of the competition.
While the brand’s fastest growing social media platform Instagram will be the primary host for the Spring Style competition, calls to enter will also be communicated across the Witchery’s Facebook, Twitter, Pinterest and EDMs.
The SS13 Witchery Spring Style competition closes November 10, 2013.