Six Australian change-makers have stripped down to their undies in support of Australian underwear business, Mighty Good Undies' Bare for Good campaign.
In its third year, the portrait campaign was created in support of Fashion Revolution Day, which encourages millions of consumers to ask brands, 'who made my clothes?' to demand greater transparency in the fashion supply chain.
The 2019 campaign ambassadors are; Canadian-Australian novelist, journalist and TV presenter, Tara Moss; Women's Rugby 7's player, Ellia Green; TV presenter and Australian Indigenous Fashion founder, Yatu Widders-Hunt; founder of Australian Circular Fashion, Camille Reed; waste activist and founder of Trash Your Selfie, Cameron Kite; and, sustainable business advocate, Ayla Wilton.
Moss said that greater transparency around the fashion supply chain is needed, to help consumers make more informed purchasing decisions.
"Fashion brands need to be transparent so consumers actually know what is going into the garments that they are considering purchasing.
"I know I personally want that from brands. If I am going to be something that’s new rather than second hand or something I’m making myself, I want to know why I should purchase from that brand. What went into the textiles, what kind of dyes were used, how were the garment workers treated.
"These are all things that the industry in general needs to pick up on and do more of. The brands that are making real efforts to be more ethical and sustainable should be rewarded by the consumer," she said.
Co-founder of Mighty Good Undies, Elena Antoniou, said that the ambassadors in the 2019 Bare For Good campaign represent the every-day people who are working to make the world more transparent and ethical.
"Approximately 75 million people work in the fashion industry and 80% of them are women between the ages of 18 and 35, so we were thrilled to have Tara involved in our Mighty Good campaign because she is such a strong female role model and activist for the rights of women and children.
"There are every day heroes who are doing their part in creating a fairer and more transparent world and our other brilliant ambassadors this year represent that," she said.
The portraits for the campaign were shot by photographers Chris Prestidge and Berndt Sellheim.