Myer has reopened its Warringah store following a nine month, multi-million dollar redevelopment.
The store is the first physical embodiment of the New Myer repositioning.
Myer is pushing customer service and localisation as the heart of the strategy, with 94% of staff living locally.
The 165 team members are set across a 14,000m² store footprint.
The site features 170 brands, 60 new to Myer Warringah and more than 67 ‘shop in shop’ brand destinations.
Myer Warringah was designed by Woods Bagot to reflect the Northern Beaches lifestyle.
It also features hand-picked brands and improved services, such as the first Myer in-store barber and in-store cafe.
Digital features include Google beacons, Google maps and new music technology to tailor in-store playlists to local customers.