Digital marketing provider SEMRush has ranked top Australian fashion brands according to global traffic.
The results, which do not include Australian traffic or international brands, hold some unexpected surprises.
Ranked in order, according to SEMRush, they are:
realisationpar.com
zimmermannwear.com
gormanshop.com.au
oneteaspoon.com.au
alicemccall.com
seedheritage.com
cmeocollective.com
senso.com.au
sol-sana.com
bassike.com
sassandbide.com
alexperry.com.au
becandbridge.com
sirthelabel.com
elliattcollective.com.au
sequinsandsand.com.au
alpha60.com.au
thefifthlabel.com
ellery.com
samanthawills.com
The rankings come as Australian brands and retailers react to the launch of Zara's localised eCommerce platform.
According to data from online marketing data provider SEMrush, the March launch of Zara’s new Australian online store has seriously shaken the local retail market.
Ad spend went through the roof once the retailers saw the threat from the world's fashion giant.
The digital marketing data provider analysed the web traffic for fashion websites visited frequently by Australians and identified with a list of eight of Zara’s top competitors, including both local and international brands; The Iconic, David Jones, Asos, Cotton On, Surfstitch, Pretty Little Thing, Showpo and Missguided.
Organic search traffic to Zara.com from Australia increased by 50 percent from January to March.
However, it was the paid search that was the biggest driver of traffic to Zara’s new Australian online store, which saw an increase from January to March of an incredible 18,900 percent.