US fashion giant Urban Outfitters has made another move towards local shores.
The international retailer, which operates in over 170 locations worldwide, has now introduced international shipping from its European site to 30 new countries, including Australia.
Commenting on the move, Urban
Outfitters Europe director of e-commerce and digital marketing Denise
Fender said the extended site will allow access to European exclusive
product to the following territories: Canada, Australia, China,
Brazil, Hong Kong, Korea (South), Japan, New Zealand, Singapore,
United Arab Emirates, Netherlands, Denmark, Sweden, Belgium, Spain,
Switzerland, Italy, Austria, Norway, Finland, Ireland, Portugal,
Luxembourg, Greece, Poland, Czech Republic, Hungary, Slovak Republic,
Turkey, Russian Federation.
“We’re excited to offer the
Urban Outfitters European collection further afield to international
markets and communicate our concept to new audiences,” she said.
Urban Outfitters Europe stocks own
label women's fashion, menswear, and accessories, as well as brands
such as Antipodum, APC, Eleven Paris, and House of Holland.
The
news follows the trend of several international retailers increasing
their local presence this year, including Net-A-Porter, Topshop and
Asos.
Luxury giant Net-A-Porter further strengthened its position in the Australian market in March, with the launch of a dedicated website and distribution centre in Hong Kong, to further streamline its ties to Australia and the greater Asia-Pacific region.
British fashion giant Topshop also
recently launched a new 'Edited By' initiative tailored to the
Australian market in a bid to increase customer engagement
locally.
The concept, which launched for the first time in
April, invited leading fashion identities to curate and guest edit
garments from new season collections.
Global etail giant Asos followed suit in May and has spearheaded a first-time initiative titled 'State of Fashion' to cement its presence as a pure-play digital retailer in the local market.
As previously reported on ragtrader.com.au, the initiative sees a selection of top Australian fashion bloggers hand-picked to present individual edits of their favourite fashion looks for the new season.
Styled on each contributor, the concept aims to provide inspiration for their followers and represent their eight respective states.