Fashion brands have had to flip their businesses to a 100% online model, since all non-essential stores were forced to close last month.
According to data firm SEMrush, this has seen increased investment in paid search advertising.
SEMRush marketing SVP Maxim Roslyakov said retailers are relying on eCommerce to drive revenue at this time.
“In order to attract customers to their online stores, there has been a significant increase in the amount of spending on search advertising by all of the major clothing brands in Australia,” he said.
Stay tuned this week, as we ask a top paid search marketing firm to give you insights to drive conversions.
According to SEMRush data, here the biggest y-o-y increases in search advertising spend:
Uniqlo.com = 107459.84%
Cottonon.com = 1283.15%
Gucci.com = 1006.70%
TheIconic.com.au = 800.10%
Pandora.net = 734.99%
LouisVuitton.com = 706.44%
Yesstyle.com = 600.72%
Nike.com = 372.10%
Portmans.com.au = 368.51%
Witchery.com.au = 291.72%
Asos.com = 283.02%
CountryRoad.com.au = 274.82%
Bonds.com.au = 265.91%
Urbanoutfitters.com = 185.06%
Lululemon.com.au = 58.06%
Aim: Search advertising spending for the COVID-19 period
Time range: January 2019 to March 2020