UK High Street giant Next is continuing its expansion into the Australian market, with the launch of activewear.
The 'Gym Of Life' range caters to women who want both the functionality of activewear and the fashion of athleisure and ranges in sizes from 6-22.
"From planking to playtime, burpees to bin day, the range is engineered for the 'Gym of Life,'" Next said in a statement.
"We have created the range to embrace the needs of modern women, but also to fill a gap in the market by creating affordable, more inclusive options.
"Next wants women of all sizes and backgrounds to feel like they can embrace this top trend, that other fashion labels have limited to smaller sizes and rigid design options," the business said.
To launch the collection, Next has recruited a range of Aussie influencers to post on their socials with a dedicated hashtag - #FromOneDayToTheNext - showcasing the new range.
Olivia White, Lisa Desanctis, Jessica Roche, Ash Paraskevas, Jess Rae King (pictured), Liv Rahme, Vakoo Kauapirura and Jessica Earle are all on board for the campaign.
The new Next activewear range spans crop tops, runners, bike shorts, leggings and tops.
It is available now on the Next website and retails for between $24 and $108.