Topman has launched its own dedicated online store, which will see the retailer deliver expanded product collections, lower pricing, faster delivery and weekly drops.
Following the launch of Topshop's online store in March, Topman has collaborated with local e-commerce suppliers and partners to create a product range specially curated for the Australian male fashion market.
Similar to its Topshop counterpart, the new online store will see every Australian Topman store act as a distribution centre for online orders.
Topman.com will also feature localised editorial-style content and online-only services which include free returns in store, express delivery for purchases over $75 and click-and-collect any Topman store across the country.
Topshop Topman Australia head of eCommerce Deborah Papazoglu said the new store remained in line with the brands key point of difference in the market.
“We’re excited to synchronise our physical and digital worlds for a seamless omnichannel customer experience.
“Our localised business mentality has always been consumer-centric and with our new e-commerce platform, we can
respond to Aussie guy’s demand for great and more convenient style fast in real-time.”
The brand will also be introducing a online personal shopping booking engine in the near future, allowing customers to book a complimentary appointment with a personal stylist in store.