Topshop is launching a dedicated online store in Australia next month.
The new localised platform will see each Australian Topshop store act as a distribution centre for online orders.
Topshop Australia online will feature expanded product collections, lower pricing, faster delivery and a product offer curated for the market.
New styles will arrive each week, concurrent with the Topshop Oxford Circus flagship store.
The interface will see topshop.com feature localised editorial-style content.
It will also offer online-only services including free returns in store, complimentary express delivery for purchases over $75 and the option to choose to Click and Collect.
The e-commerce platform will link to in-store experiences, with the brand soon rolling out a Personal Shopping booking engine in the near future.
This will allow Australian customers to book a complimentary appointment with a personal stylist in store.
Topshop Topman Australia head of eCommerce Deborah Papazoglu said the platform stays true to the brands' point of difference.
"We are very excited to synchronize the physical and digital worlds to provide our customers with a seamless omni-channel experience.
"Our localised business mentality has always been consumer-centric and with our new e-commerce platform, we have the opportunity to respond to customer demand in real-time.
"We are very excited to now be able to offer Australian consumers a dynamic retail experience both in-store and online."
Australian consumers can shop the soft-launch of the Topshop Australia e-commerce platform at topshop.com now.