Tom Ford does not agree with Australian authorities - but backed down nonetheless.
A banner poster promoting Tom Ford's latest fragrance has been pulled from Myer Bourke Street following complaints.
The 1 metre x 2 metre advertisement was positioned in a prominent area of the store and featured a naked woman in a pool of water.
The advertisement has been replaced with an alternate image after the Advertising Standards Board ruled it breached codes.
The brand defended its positioning in a statement to the Board.
"With regard to the placement of the advertisement, we note that the advertisement is located indoors in the cosmetics/fragrance section of the department store.
"It appears directly above the shelves where Tom Ford fragrances are displayed for sale.
"This placement reflects the target audience of a sophisticated, adult, female consumer.
"The product is not targeted at children.
"Whilst the advertisement may be seen by a broader audience, the tasteful pose and modest portrayal of nudity in the Advertisement is indicative that the avertisement treats nudity with sensitivity to the relevant audience."
The Board did not agree.
"The Board noted that the exposure of the woman’s buttocks in the manner depicted is very sexualised and in the context of a fragrance advertisement in a department store in full visibility of children does not treat the issue of sex, sexuality and nudity with sensitivity to the relevant audience," its ruling noted.