Tigerlily has released its first sustainability report, revealing it has increased its use of natural fibres by 123%.
Tigerlily CEO Chris Buchanan said the brand has made significant in-roads over the past 12 months.
“Taking sustainability seriously is nothing new for us.
“We’ve been doing this work quietly for years. Now it’s time to talk more about it.
“Our customers care about how we make our collections, and how we are innovating.
“What’s technically possible, particularly around materials and packaging, is evolving fast.
“They want to learn with us.”
Tigerlily was one of the first brands to introduce recycled fabrics to its swim range.
It began working with ECONYL® regenerated polyamide fibre in 2014, and continues to use the Italian wonder yarn today.
Over the past 12 months, by using ECONYL®, Tigerlily has been able to eliminate 18,000 kg of waste, save 106 barrels of oil, avoid 86 tonnes of Co2 emissions and upcycle 846 kg of abandoned fishing nets collected from the oceans.
As of April 2019, 69% of Tigerily’s swim collections use ECONYL®.
Tigerlily will launch its own recycled lining fabric as part of its evolving strategy.
Linings are usually overlooked and this represents one of the first solutions of its kind.
This year will also see an extension of the brand’s eco-friendly packaging strategy, which began last year with the introduction of home-compostable satchels in place of boxes for online deliveries.
These are now in use for all online orders, with the new packaging lighter to transport
“We’re working hard to bring our emissions down and have focused on shipping to achieve this,” Buchanan said.
According to the World Shipping Council, air freight releases 47 times more carbon dioxide per tonne of cargo per kilometer than sea freight.
In the past six months, Tigerlily has reduced its reliance on air freight by 41%, shipping 4,000 kilograms less by air and saving 14 tonnes of carbon emissions.
“We are the first to acknowledge we’re not perfect,” Buchanan said.
“But at Tigerlily we are determined to keep raising the bar.”