• Daniel Agostinelli - Accent Group CEO
    Daniel Agostinelli - Accent Group CEO

Accent Group, owner of Hype and Platypus, is set to progressively open stores by May 11.

The move comes at a pivotal time for eCommerce sales, which have ballooned from $250,000 per day prior to March closures up to between $800,000 and $1.1 million per day over the past fortnight.

Online channels have reached a staggering 45% of sales, which could hold to around 30% by the end of the year.

This surge has been supported by the opening of 'dark stores', harnessing Accent's endless aisle technology to access the entire inventory base and to enable click-and-dispatch of product to local customers.

Accent Group CEO Daniel Agostinelli said around 30 store could close by October, after one major landlord was unable to successfully renegotiate rent.

"After years of investment by Accent Group in our digital team and technology, I am delighted with the growth in our digital sales," he said.

"It is clear that there has been a seismic and most likely enduring shift in consumer behaviour away from traditional shopping centres to shopping online.

"With 18 websites and our leading digital capability, Accent Group is capitalising on this trend. We will continue to drive digital growth as the number one priority in our company."

Accent Group, which operates over 500 locations, has not ruled out further store closures in a bid to cater to digitally-minded customers.

Despite the eCommerce revenue jump, Accent expects overall earnings to be impacted by the impact of COVID-19 this year.

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