The Iconic is on a mission to strengthen its position in the beauty space, launching its first dedicated beauty campaign, 'I Am Iconic.'
The campaign celebrates 'Beauty Your Way' and stars a range of familiar faces across gender, age, ethnicity and culture including Indian-Australian beauty influencer Rowi Singh, TikTok creator Millie Ford, artist Catherine McGuiness and model Levi Neufeld.
As part of the launch, The Iconic will introduce an onsite refresh that heroes its beauty offering which includes brands Mac, Estée Lauder, Clinique, Kora Organics, Benefit, YSL, Giorgio Armani, Lancome, Redken, Shu Uemura, and more.
The Iconic chief customer officer Dean Chadwick said the business is excited to launch its first beauty campaign.
"When we entered the market we wanted to ensure we did so in a way that is true to our brand and values, and 'I Am Iconic' represents just that.
"We hope our new campaign inspires people to be creative with how they express their individuality through make up, fragrance, skincare, wellness, and more.
"This is just the beginning of Iconic Beauty as we continue to offer the one-stop shopping destination for Australian and New Zealand customers," he said.
'I Am Iconic' will run for approximately four weeks across owned, earned, and onsite channels.
Customers can shop The Iconic's beauty offering – which features 220 brands – via the website or app.
When shopping in-app, customers can use the virtual lipstick try-on feature to determine the best shade for them.