The Iconic's long-serving chief operating officer, Anna Lee, has announced that she will step down from her role in June after eight years with the eTailer.
Lee will then become the next CEO of loyalty program FlyBuys, taking over from John Merakovsky.
In her tenure at The Iconic, Lee oversaw the introduction of key initiatives including the recent Saturday twilight delivery service for Sydney customers, the opening of the Yennora Two warehouse and the launch of drone delivery in Canberra.
Commenting on her time at the eTailer, Lee said she was proud to be part of The Iconic's growth and success.
"When I joined The Iconic back in 2014, our vision was to redefine how Australians and New Zealanders shopped their fashion and now in 2021, what the team have collectively achieved to date is nothing short of amazing.
"We have inspired millions of customers to a whole new way of shopping, raised the bar in terms of delivery experience and customer service expectations and now offer the market leading assortment in not only fashion, but also beauty, sports, home and lifestyle.
"It's been a true privilege to have been part of The Iconic's journey and I know it will continue to succeed for many more years to come," she said.
Lee added that she's excited to join the FlyBuys team.
"I am thrilled to be joining FlyBuys as their next CEO.
"Flybuys is Australia's favourite loyalty program and I'm looking forward to working with the team to deliver the very best experience for its customers and partners," she said.
FlyBuys was founded in 1994 and has over 8.6 million members.