The Iconic has appointed Jere Calmes as its new chief executive officer.
Calmes has rejoined parent company Global Fashion Group (GF) after a three-year tenure as chief of Lamoda, which GFG sold in late 2022. Calmes led Lamoda to grow net merchandise value (NMV) by over 140% to ~€1.3bn, with profitability and positive cashflow since 2021.
Under his leadership, active customers reached nearly four million, with order frequency increasing to over five times per year. During his tenure, Lamoda grew marketplace share of NMV by over 45% and increased NPS to over 80%.
GFG CEO Christoph Barchewitz said The Iconic is poised for the next phase of growth with 2.2 million active customers.
"We’re extremely pleased to have Jere rejoin GFG as CEO of our ANZ business. His impressive track record in fashion e-commerce and adjacent sectors, leading sizable consumer-facing operations, make him an ideal fit for The Iconic.
"Jere is also familiar with the business and the significant opportunities ahead. I am really looking forward to working with him again and am confident he will continue building on The Iconic's success."
Calmes said his focus will be enhancing The Iconic's position in the region through its fashion and lifestyle assortment and customer experience, while transitioning it into a comprehensive platform business.
“I am honoured to be joining The Iconic and working with such a professional and dynamic team once again, both in Australia and across GFG.
"As one of the most loved e-commerce platforms in the region, offering the strongest assortment of local and international brands, 1 the team has done an amazing job to evolve the business and I can't wait to play a part in this fascinating future.”
Outgoing CEO Erica Bertchtold welcomed him to the role.
“While it is bittersweet to be leaving The Iconic, I am delighted to hand over the reins to Jere who has been a trusted colleague for over three years as part of the GFG executive team. I am confident Jere and the team will take The Iconic to new heights and I look forward to welcoming him soon.”