Australian US sports lifestyle retailer Stateside Sports has set it sights on doubling its customer database and retail presence by 2022.
The retailer, which has an eCommerce store and 12 bricks-and-mortar stores across Australia, has partnered with a technology business to introduce a unified customer data platform.
Using the tech, Stateside Sports will be able to eliminate silos and unify customer data to drive an omnichannel experience across email, mobile, social media, SMS and retail stores.
The platform will also give the business the tools to create and serve relevant and engaging content to its customers at the right time and in the right channel.
Stateside Sports director Ross Harris said that the business is now ready to grow its presence.
"Our laser focus on customers, storytelling and authenticity has been central to our business from day one.
"However, we recognised that to achieve our fairly ambitious growth plans, we needed help to provide authentic, personalised, omnichannel customer experiences.
"It was clear to us that [our partner is an] expert in retail and ecommerce and the sophistication this partnership will bring to our marketing will be key to future proofing our business," he said.
Stateside Sports is a hub of US sports lifestyle products in Australia, featuring American sportswear brands and releases from the NBA, MLB and NFL.
The business was founded in 2017.