High street chain Sportsgirl has gone three-dimensional.
The Melbourne-based giant has teamed with an international artist to create a nationwide window campaign.
UK artist Mat Maitland has created four bespoke collages exclusively for Sportsgirl, with the campaign set to run for the remainder of July.
Maitland has created album artwork for the likes of Basement Jaxx, Beck and Goldfrapp.
His Sportsgirl collages mix images of the latest Sportsgirl collections with graphic elements and patterns.
National top-tier stores will feature the campaign in 3D, with complementary 3D glasses available on site.
Earlier this year, Sportsgirl told ragtrader.com.au it had flagged a number of experiential initiatives for the year including dynamic store signage and interactive technology.
In March, the retailer launched an interactive fitting room mirror allowing customers to share outfits on social media platforms and make purchases online.
It will also relaunch its website in partnership with digital agency Amnesia Razorfish this year, an initiative which will include all brands under the Sussan Group.
Sportsgirl: Window campaign with UK artist Mat Maitland.
