Target, Big W, Charlie Brown, Myer, David Jones and a host of fashion retailers are on track to extend their digital footprint via a new mobile and social media initiative.
Australian e-commerce destination Lasoo, which has more than 1.6 million monthly visitors, has launched a service enabling its advertisers to make digital catalogues more accessible to consumers.
Lasoo fashion digital catalogue clients include Target, Big W, Myer, David Jones, Alex Perry and Alannah Hill.
The company has launched a cloud-based service which brings social media and mobile to the shopping portal.
The Lasoo Universal Catalogue automatically optimises shopping destinations for a range of online platforms, including mobile and social media sites such as Facebook.
Lasoo has pitched the service to its clients as a way to reduce the time and cost associated with developing platform-specific offerings.
According to Lasoo, mobile usage has increased by 355 per cent in the last year and page views have reached over 18 million per month via mobile devices.
It claims that more than 45 per cent of consumers who visit the site to research an item go in-store within seven days to purchase.
Executive general manager Dominic Finnegan said the new service allows brands to maintain multiple shopping environments and experiences.
“Universal Catalogue enables you to deepen your engagement with shoppers with embedded video and ‘buy now’ links, guiding them through your product offerings and increasing their propensity to purchase.”
The service also supports smart lists that can be shared with family and friends, and can pre-populate a shopping cart as they navigate through a retailer's e-commerce store.
The platform also intergrates content across all platforms without the need for individual updates.