How can a business gain 1,000,000 social media followers in six months?
Know your market, apparently.
Miss Holly launched last June as an online point-of-sale and is experiencing rapid growth.
The store's founders Natasha Jovanovic and Aisha Jacobs are reporting consistent sell-outs and an increase in customers from the US, UK and Europe.
The duo believe that knowing their target market is what has helped the business to take off.
"When we were creating Miss Holly we wanted to make sure we could offer young girls and women an online fashion store that had strong fashion staples, basics and pieces that were on trend, fashionable and most importantly affordable."
Jovanovic and Jacobs are now venturing into designing their own collections to add to the site.
The collections will aim to meet demands and gaps in the market.
There are no reports of when their debut designs will go live.