The Australian arm of ShopStyle has added a new component to boost the business, ahead of further local developments.
Headquartered in San Francisco with divisions across the globe, the fashion search engine launched an Australian arm earlier this year and has since been steadily growing its share of the local market.
Now, ShopStyle Australia country manager Laura Yeomans has confirmed that the company has added Pinterest as a feature on its Australian site, following the success of trials in the US.
Yeomans said the addition is the perfect fit for the site's Australian audience and a tool the company hopes will generate more “qualified traffic” from its existing audience as well as its audience’s network.
“There are two types of shoppers that visit our site, those that know exactly what they want and those that look for inspiration,” she said.
“Definitely, the visual nature of Pinterest lends itself perfectly to ShopStyle.com.au. With so much breadth and depth of product, our audience can help inspire others by pinning their favourite items or looks designed by the ShopStyle community. We felt now was the right time to capitalise on the momentum behind Pinterest and incorporate it into our site.”
According to Yeomans, the move also heralds a number of initiatives in the pipeline for ShopStyle.
“This second year will be all about growing the ShopStyle.com.au brand and increasing our direct traffic, becoming front of mind for all things online fashion related,” she said.
“We are expecting August to be a very exciting month where we will be revealing a few key partnerships with some of Australia’s largest and most loved retail brands. There are also some exciting developments on the international front too, with one of the world’s most prestigious department stores about to announce their plans to ship to Australia later in the year.”
Yeomans added that strategic partnerships with key online publishers will also be a main focus to fuel the site's expansion into new areas.
“We currently work with FabSugar.com.au, which provides excellent editorial support as well as DailyLife.com.au that taps into our key audience, but more partnerships like these will be rolled out throughout the remainder of the year. We aim to be the largest mid-high end fashion network in Australia,” she said.