Seafolly has announced a new ambassador program, 'We Are Seafolly', ahead of the upcoming season.
The swimwear brand has teamed up with four women across Australia to communicate the brand's foundation pillars: fashion, fit, sustainability and female empowerment.
The ambassadors for the upcoming six months are Elyse Knowles, Victoria Lee (pictured), Jesinta Franklin and Jessica Vander Leahy.
The combined Instagram follower count of the four ambassadors clocks over 1.5 million, allowing Seafolly to tap into a large pool of potential customers.
Knowles will talk to the sustainability attributes of Seafolly's collections, Lee will showcase the fashion elements, Franklin will celebrate confidence on the beach and encourage women to feel empowered in their swimwear, and Leahy will detail the different fits available for different bodies.
"It’s a privilege to take part in anything that motivates Australian women to feel confident and without any ounce of self-doubt," Knowles said.
"The Seafolly team consistently make this their priority season after season and it’s the reason I adore being part of their family.
"I’m so excited to join Seafolly’s new campaign, ‘We Are Seafolly’," she said.
The We Are Seafolly campaign follows the brand's appointment of global ambassador Lara Worthington.