The relaunched Sass & Bide website is just a taste of what online consumers can expect from the designer womenswear brand.
E-commerce specialist WeAreDigital revealed the new look website earlier this month, improving site stability, efficiency and speed as well as creating an easy-to-navigate and polished experience.
Sass & Bide chief executive David Briskin said the investment was aimed at making the website its top performing store.
"Digital plays a crucial role in the entire business; not only as a sales channel but to drive people in store and provide a blend of content and commerce. This site is not just about buying, it's about brand experience."
WeAreDigital director Karson Stimson revealed to ragtrader.com.au this was just the first phase of the relaunch.
"We have a lot of future developments planned. The initial aim was to get the new site up pre-Christmas.
"Post Christmas we'll be looking at international markets, cross channel or multi-channel integration, feature enhancements and brand expression through content."
Social and mobile enhancements have also been flagged for the coming year.
"Successful on and off line commerce should be a seamless experience," Stimson explained.
"The physical store should direct customers online, online should guide customers in-store, mobile should support the experience and the product, marketing and service in both environments should be consistent and constantly developed."
Stay tuned for more updates on Sass & Bide's multi-channel offer.
WeAreDigital has created platforms for a number of leading brands including Country Road, Trenery, Mimco, Rusty International, Foot Locker, JAG and the L'Oreal Melbourne Fashion Festival.