Australian accessories brand Sambag has recruited a power lineup of brand ambassadors.
The Sydney-based label has enlisted six of Australia’s most prominent female entrepreneurs in its spring/summer campaign.
Sambag is the latest local fashion player to tap into the trend for 2014.
The ambassadors include Misschu founder Nahji Chu and Retail Zoo creative director and Boost Juice founder Janine Allis.
Red Balloon founding director Naomi Simson is also an ambassador, along with The Big Group Catering co-founder Chyka Keebaugh.
Founder of ModelCo Shelley Barrett and Grandiflora’s Saskia Havekes round up the power lineup.
Sambag described the women as the "penultimate Sambag client", each running their successful businesses and juggling family life.
Sambag creative director Sam Wagner also runs her business and balances family life with two teenage daughters, Ali and India.
As part of the spring/summer campaign, Wagner has captured both the faces and stories of the six ambassadors.