Sportscraft, Saba, Asos, Uniqlo, Mambo. They're all doing it.
Brand ambassadors are the biggest trend in Australian fashion marketing this year.
From international retailers launching down under, to heritage brands celebrating milestones, it's all about putting a face to the name.
Sportscraft
Sportscraft celebrated 100 years by appointing eight iconic Australian personalities as year-long ambassadors.
Saba
Saba's latest campaign features ten Australian industry leaders, from categories spanning architecture, nature, dance and technology.
Asos
Asos Australia appointed 20 student brand ambassadors this year, to raise its profile and sales among university students.
Uniqlo
Uniqlo appointed a series of local brand ambassadors ahead of its Australian launch, including Sophie Lowe, Andrew McConnell, Jessica Watson, Rone and Sara Donaldson.
Mambo
Australian icon MAMBO celebrated 30 years by announcing 2014 ‘Mambassadors’ Nina Agdal, Sean Keenan and Caitlyn Paterson.
