Rollie has announced a yearlong partnership with the McGrath Foundation in line with Breast Cancer Awareness month this October.
The first capsule from the collaboration will launch with three new designs – the Derby Titty Committee, featuring colourful boobs in all shapes and sizes; the Derby Lady Form, a black shoe with white outlines of different boobs; and the Derby Punch Pink Lady, a hot pink shoe with punch hole detailing.
All three shoes will retail for $179.95 and weigh under 20 grams – less than a pair of thongs.
10% of proceeds will be donated to the McGrath Foundation, helping them provide support to individuals and families experiencing breast cancer.
This capsule, along with the year long partnership, aims to raise awareness and encourage conversation across Australia by removing the stigma around talking about female body parts
To further support the McGrath Foundation, Rollie will launch “Her Story”, a platform for women to speak openly and candidly about their experience with breast cancer and give the advice they wish they had throughout their journey.
The brand hopes to inspire women to share their stories, start conversations and raise awareness for breast cancer, with the hope to raise much needed funds for the McGrath Foundation through sales of the new range.
Rollie shoes are sold in 11 countries worldwide and are available online and in over 200 stores across Australia.
The range will be on sale online and selected boutiques from October 25.